Last year, I decided that I wanted to work more on my own business. I have been working as a freelancer for a few hours a week since 2009 while I still had my full-time job. But after a change in my full-time job last summer, I did not get around to actually work on my own business. This changed a few weeks ago when I finally decided what I wanted to do.
Right now, I am looking for a part-time job so that I have more time to focus on my business. While I am looking for a part-time position, there is also a lot to do for my own business. Here are the steps I already accomplished
1) Finding a Fitting Company Name
This was one of the hardest parts as my business involves a lot of different things (yes, I have many talents…) such as social media marketing, marketing strategies, copywriting, photography and so on and so on… all involving communication of course. That is why the word communication HAD to be part of the name. In the end, I used a German website called designenlassen.de. After registering to the website, you can just type in a detailed briefing of what you want and then designers start working on your project and offer you their ideas. While the pitch is on, you can always rate the designs and make suggestions for improvement or changes. In the end, you hopefully find what you want and you can elect the winner. The good thing about this is: You get so many different perspectives and ideas that do not influence each other. This way you receive a big variety of different drafts. In the worst case, if you do not like any of the ideas, you do not select a winner and do not have to pay the project fee.
In the end, one of the designers came up with a brilliant idea for my company: “Facing Communication”
I am planning to work within Germany but internationally as well. Having an English company name that is understandable for Germans as well was the ideal situation.
2) Get a Logo Designed
The next step after deciding on a company name is designing a logo. As I am not a designer myself, I also used the Design website for this project. This time, I had over 50 designs to choose from in the end and here is the final result:
I am really happy about the result. The font is so modern and fresh and green is a great color, don’t you think?
3) Get an Email Address
In order to communicate with clients, I needed an Email address. I already bought the domain for my business and this weekend, I already set up the email address: email@example.com
4) Get Business Cards
For acquisition reasons, it is always handy to have business cards on hand to distribute to potential clients. You never know where you are going to meet a new client so it is good to have business cards on you the whole time. I ordered mine last weekend and will share pictures of them as soon as they arrive.
There are still so many things to do! My next goal is to have a website ready by the beginning of March which will be much more work than all the other parts before combined.
In case you know anybody who is looking for a social media consultant or who needs a marketing strategy for something, please get in touch.
Have you ever started your own business? Please share your experiences!